amika at #thebtcshow

amika’s Global Artistic Director Naeemah LaFond took our stage for the very first time and it was ALL about the education. The Brooklyn-based braiding master and amika guest artist Edward Lampley showcased a knotted faux braid, their go-to texture technique and demonstrated how sewing can help secure your updos without using a handful of pins. Naeemah closed the show with her signature five-minute updo while the amika team passed out full-sized products and tools. “It’s been a dream come true to be here,” Nameeah shared after slaying her segment.

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