Platinum Baby Blonde
This is exactly what clients mean when they don’t want to see yellow! An all-clear white blonde just like this icy color from BTC Team Members Melody and Michael Lowenstein (@rossmichaelssalon). We are seriously in love with this cool and perfectly-toned haircolor, so we’re sharing all of the details below. Tap the beaker for the color formulas and keep scrollin’ to get the blonding steps to achieve this look!
Pricing: $100 hourly rate
Total Process Time: 4 hours
Who Did It
Products Used
COLOR FORMULAS 
FORMULA STEPS
Before
1. Start by applying Formula A to the midshaft, avoiding 1/8 inch off the scalp (aka “the heat zone”) and applying a cotton strip on the line of demarcation. Then, continue to apply Formula A from mids to ends.
2. Once the midshaft has lifted to a bright gold-yellow, apply Formula A to the scalp.
3. Then, apply Formula B throughout the rest of the hair and process until desired all-over lift is achieved.
4. Rinse thoroughly and apply Olaplex No.2 for 15 minutes, then condition and rinse.
5. Apply Formula C to damp hair with a brush. Start applying to the root area and pull through the ends until complete saturation is achieved. Process for 20 minutes, then rinse thoroughly.
6. Blow-dry and style as desired!
