Marc Jacobs Red
By Guido Palau
Creative color made its way down the Marc Jacobs Runway during NYFW FW18. Here’s an inside peek at how the look came together and the formula for this cool Marc Jacobs Red from Redken Global Color Creative Director Josh Wood.
“The colors were very ’80s and ’90s-inspired. We wanted the girls to look like they were lit in a nightclub, so there were a lot of neon and strobe lighting in our references. These looks are all about skill, precision and placement. Knowing exactly where to place color to emphasize those haircuts is key for these looks. We worked very closely with Marc on the textures and colors of the fabrics to make sure this all came together. We wanted to see a reflection of the haircolor in the fabric and vice-versa. We’ve created a character for each girl. No two colors are the same. They’re all bold, big and individual statements,” said Josh.
Who Did It
Products Used
COLOR FORMULAS 
FORMULA STEPS
Color Application:
1. At the roots, apply Formula A. Then, moving to the midshaft, apply Formula B until pale yellow.
2. Shampoo with Redken Color Extend Magnetics and dry hair up to 80 percent.
3. To create a red halo, blur Formula C into Formula D at the midshaft and toward the ends.
Styling by Guido Palau:
1. Prep with Redken Color Extend Bonder Kit to preserve color and strengthen hair, then towel-dry.
2. Apply a quarter-sized amount of Redken Satinwear 04 to protect hair from heat and to add a glossy shine.
3. Then, blow-dry the hair using a boar bristle brush, curving in at the ends to create a beveled style for a ‘60s effect.
4. To finish, apply a few spritzes of Redken Shine Flash 02 for added polish.
