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Last updated: April 18, 2025

Wild West

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Wild West

Earning a spot as a nominee for HJ’s British Hairdressing Awards in 2024, Wella Professionals Color and Trend Ambassador Jordanna Cobella’s (@jordannacobella) Wild West Collection curates a “Wes Anderson meets Western” vibe. Through a combination of shape and texture, this collection is tied together by a warm color palette and Western styling.   Featuring tones of copper, cherry and cornflower, each color-blocking creation is powered by Wella Professionals Shinefinity Glaze and Wella Professionals Illumina Permanent Color. For the natural-toned color block, Jordanna shared behind-the-scenes of her process—press play to see how she created the chiseled shape that was...

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