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Last updated: November 01, 2011

Wella International Trend 2012: Meet the New Girls

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Wella International Trend 2012: Meet the New Girls

After a year of intensive analysis, trendspotting, investigation and interpretation of global trends in culture, demographics and technology, the P&G Professional Team conjured up the Wella International Trend Vision looks for 2012. Roxy, Blaze, Grace and Celeste make up the cast of this stunning collection, which was revealed to the lucky members of the press during the Wella International Trend Vision Awards in New York. Each look was interpreted by Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood for the press “reveal.” Later during the event, each trend was interpreted by a group of international superstars—Darren Ambrose,...