With a palette muted by sunshine and texture that’s lighter than a whisper, the Wella Spring/Summer Urban Native Trend Collection arrives like a delicate country breeze. Together these understated and deconstructed looks represent a fresh approach to hair this season. “In these unretouched ‘pure hair’ images, the hair is lightweight and natural—spontaneous and touchable. I was envisioning a sexy French girl with a rock and roll edge who may have cut her hair herself,” says Eugene Souleiman. The cutting technique was simple. He created a horseshoe parting and directed all of the hair forward, cutting square to establish the outline. Once the perimeter was in place, he chipped into the ends to remove weight.