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Collections > Urban Native from Wella Professionals
April 6, 2014

Urban Native from Wella Professionals

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Urban Native from Wella Professionals

With a palette muted by sunshine and texture that’s lighter than a whisper, the Wella Spring/Summer Urban Native Trend Collection arrives like a delicate country breeze. Together these understated and deconstructed looks represent a fresh approach to hair this season. “In these unretouched ‘pure hair’ images, the hair is lightweight and natural—spontaneous and touchable. I was envisioning a sexy French girl with a rock and roll edge who may have cut her hair herself,” says Eugene Souleiman. The cutting technique was simple. He created a horseshoe parting and directed all of the hair forward, cutting square to establish the outline. Once the perimeter was in place, he chipped into the ends to remove weight.

Creative Direction: Graham Rounthwaite
Photographer: Tom Allen
Makeup Artist: Miranda Joyce
Wardrobe: Ellie Grace Cumming

Products Used

COLLECTION

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  • Formula A

    Wella Koleston Perfect 10/0 + 0/66 + 0/8

  • Formula B

    Wella Koleston Perfect 8/3 + 0/65 + 0/33

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  • Formula A

    Wella ILLUMINA 10/69

  • Formula B

    Wella Koleston Perfect 9/60

  • Formula C

    Wella Koleston Perfect 10/0 + 0/28

  • Formula D

    Wella Koleston Perfect 10/0 + 0/66

  • Formula E

    Wella Koleston Perfect 10/0 + 0/33 + 0/28

  • Formula F

    Wella Color Touch 9/16 + 4% developer

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Eugene Souleiman