It starts on the catwalks of Milan, Paris, London and New York.  It ends in your chair.  In between, Schwarzkopf trend analysts, fashion specialists and hair artists pore over and select the top fashion trends, then interpret them for hairdressers worldwide.  And that’s not all!  They also create real-life alternatives for each key trend, suitable for your clients and their real lives, along with a complete portfolio of technical material to guide you in order to get the looks.  Recently in Prague, BTC sat front and center as Schwarzkopf Director of Global Professional Partner Services Simon Ellis and Schwarzkopf Global Ambassadors Steve Hogan, Tyler Johnston and Lesley Lawson presented the 2012 Spring/Summer Essential Looks collection for a packed house of more than 1,400 stylists from around the world. And so, without further ado, we present Flux!

Find out what happened when BTC joined Schwarzkopf in Prague!

Read Mary’s interview with George Broder, U.S. General Manager at Schwarzkopf!

On Paper Keyword: setschwarzkopf, colorschwarzkopf