BTC takes you behind the scenes at a spectacular two day event… TIGI World Release 2006! 

Last weekend BTC’s Mary Rector-Gable and Dana Schmidtbauer joined over 4,000 salon pros invading The Mandalay Bay in Las Vegas as TIGI introduced the Premiere RICOCHET Hair Collection along with the launch of the new Bed Head Born Cool campaign. 

BTC-TV.com: Watch it!  See the trailer and download clip from Ricochet 1 and Ricochet 2 & See All Clips!

Click on the individual images for details. 

CHECK OUT ALL THE GREAT DVDS, BOOKS, TOOLS AND APPAREL FROM TIGI/ TONI&GUY IN THE BTC BOOKSTORE!

Education was an all day affair with Anthony Mascolo, James Morrison, Zac Mascolo and the entire TIGI team on stage all day long showcasing their new Ricochet Collection! That evening the major surprise was a TIGI 3-D Hair Rocks Hairshow where TIGI amazed the audience by combining a 3-D movie and a live, interactive hair show – the first of its kind in the industry… where “real” and “surreal” fought each other throughout the night.  

To open the evening, Bruno’s 13 year old son Bruno, wowed the audience with his Drive A rock band, playing hip new tunes off their brand new CD. Following Drive A’s performance, the awards ceremony commenced. Anthony and Pat Mascolo were honored with a retrospective book on their life accomplishments as Hairdressing Icons. For the first time, TIGI handed out 5 prestigious awards to accomplished TIGI art team members and announced the winner of the S-Factor Surreal Photographic Contest, Danny Berumen.

Retail was selling like crazy. The S-Factor booth was abuzz with requests for the new S-Factor Flat Iron Shine Spray and Papaya Leave-In Moisture Spray. The Hardcore booth was so popular, that the hotel used “caution tape” to control the “frenzied” crowd. The new Smooth Operator Flattening Iron and Professional Shears sold out after the first day and the Bed Head “Born Cool” re-packaging was introduced!

And talk about COOL, check out the great pix we took with Anthony Mascolo, Kevin Givens, Robert Lobetta and others when we asked them to let their hair down and take a risk on looking silly, sexy, smart and dangerous for our 2007 “See Yourself” BTC Weekly Planner and campaign; plus note the funky and fine shirts worn by Kevin Givens and the TIGI makeup up team to celebrate their second win of the Stylist Choice Award for Favorite Professional Make-up Line- TIGI Bed Head.

CHECK OUT ALL THE GREAT DVDS, BOOKS, TOOLS AND APPAREL FROM TIGI/ TONI&GUY IN THE BTC BOOKSTORE!

 Resources
Get the latest from TIGI–buy the new TIGI Pro Neck Shield!!
Need help securing sectioned off hair–buy TIGI’s Pro Sectioning Clips!
Create flawless, show-stopping hair with TIGI’s Pro Trimmer!!