Red is never just red. The spectrum covers anything from copper to mahogany, ginger to violet, fire to wine and everything in between. To showcase the color’s endless possibilities, Goldwell has created a new collection featuring different shades of red that will inspired you to create the most unique, expressive and signature red for each and every one of your clients.

Here, Goldwell showcases four different color stories—Deep Violet, Fiery Red, Glowing Mahogany, and Shimmering Copper—to remind you that red, is never just simply red.

who did it:
Photography: Markus Jans
Hair: Rodica Hristu
Makeup: Stephanie Munz
Styling: Ingo Nahrwold
Creative Director: John Moroney