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Last updated: March 23, 2018

The Opposite

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The Opposite

This collection, The Opposite by Joico European Color Design Team Member Sevda Durukan, is about color creativity and looking at the everyday in a different way. Sevda found her inspiration in modern art, catwalk fashion and random day-to-day places such as the craft store. She plaed with elements that inspire her, different shapes and colors, and unconventional techniques to create beautiful looks that attract the eye—just as opposites do.

Artist: Sevda Durukan
Photographer: G+K
Makeup Artist: Glam by M
Wardrobe: Julia Mulder
Manufacturer: Joico, @joico

COLLECTION

sevda durukan joico collection
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sevda durukan joico collection
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sevda durukan joico collection
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sevda durukan joico collection
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