Collections > Collections > The Opposite
Last updated: March 23, 2018

The Opposite

ALL PHOTOS SLIDESHOW
close formula
SEE THE COLLECTION
close formula
close formula
close formula
close formula

The Opposite

This collection, The Opposite by Joico European Color Design Team Member Sevda Durukan, is about color creativity and looking at the everyday in a different way. Sevda found her inspiration in modern art, catwalk fashion and random day-to-day places such as the craft store. She plaed with elements that inspire her, different shapes and colors, and unconventional techniques to create beautiful looks that attract the eye—just as opposites do.

More from
Joico

TRENDING NOW!

close newsletter modal

Finally!