Welcome to the Sassoon-view of contemporary cool. Here, style comes fresh from the street, challenging the dominance of the catwalk. Delightful color pairings—aquamarine, turquoise and velvet brown; mink and pure white; marmalade orange and poppy red—contribute to the sense of adventure, and classic cutting techniques anchor the free-spirited looks sensibly but without constriction. From childlike innocence to gamine insouciance to Zen abstraction and whimsical retrospection, it’s a decidedly light-hearted side of Sassoon that amuses and enchants.

Tribe II is the second in a trilogy of collections celebrating the birth of a new contemporary cool. In the 2010s the logic of fashion is being turned on its head—the banal homogeneity of culture is cast-off as style comes fresh from the street, challenging the monopoly of the catwalk.

who did it:
Hair: The Sassoon Creative Team led by Mark Hayes | International Creative Director
Photography: Colin Roy
Makeup: Daniel Koleric
Clothing: Tabitha Owen
Products: Wella Sp, Wella Koleston Perfect

On Paper Keyword: texturesassoon

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