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Collections > Sassoon Neue Kraft Collection
July 22, 2011

Sassoon Neue Kraft Collection

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Sassoon Neue Kraft Collection

To Mark Hayes, International Creative Director of the Sassoon team, the harsh and severe can be gorgeous. Inspiration can come from the wildest of places—including Russian Constuctivist sculpture and 20th century science fiction—and futuristic looks can thrive in current times. These ideas all converge in Sassoon’s Neue Kraft collection.


Neue Kraft offers the new Stereometric cutting technique, a system that generates shapes that overlap and intersect to create dynamic movement. The hair in this collection features bold, disconnected lines that circle the head to create striking forms, and proportions are distorted, forcing tension between short and long, hard and soft, heavy and light.
The result is nothing short of a work of art.



CREDITS
Cut & Color:  The Sassoon Creative Team led by Mark Hayes, International Creative Director
Make-up:  Daniel Koleric
Clothes stylist: Tabitha Owen
Photography:  Colin Roy
Styling Products: Wella SP
Color Products:  Wella Koleston Perfect 


Get the DVD! Sassoon Neue-Kraft DVD


 

COLLECTION

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