Is it for real? Or is it just fantasy? Reallusion—the 2014 Color Zoom Trend from Goldwell®—challenges stylists to test their preconceived notions and turn shapes and color inside out. Details are hidden and dimension is re-examined. Visual distortion leads to hues that are subtle yet intriguing and to shapes that are bold and inspiring. Color and cutting sectioning are based on prismatic configurations, which allow for delightful surprises within the interior of the head. At first, palettes appear monochromatic—but ultimately, like a kaleidoscop, there are colors, within colors, within colors. “It’s all about visual confusion and changing perspective,” says Global VP of Goldwell® and KMS California Education John Maroney. “And throughout, there is a touch of hedonism—a nod to those microments that elicit a little giggle, a small moment of pleasure in everyday life.”

Find out who “medaled” in the 2013 Global Color Zoom competition and will be participating in the creation of the 2014 Color Zoom Trend!

Who did it
Global Color Masters Timothy Switzer, Lisa Whiteman and Mario Krankl with 2012 Color Zoom Winners Eason Chen, Chief Lin and Hagen Krüger.

More Collections
Goldwell® Topchic® Collection
Goldwell Colorance Collection
Goldwell® Elumen® Hair Color

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