Collections > POWDER by Angelo Seminara for Davines
September 28, 2012

POWDER by Angelo Seminara for Davines


POWDER by Angelo Seminara for Davines

POWDER is a collection designed by Davines Artistic Director Angelo Seminara that focuses on beauty altered by a magic veil of powder which gently reduces contrasts in haircuts and colours.
Powder evokes a feeling of the past, brimming with delicate fresh femininity – a woman with greater self-awareness, the inspirer of a vision who looks to the future in a fresh light. This is a collection designed for a woman who is vulnerable yet confident. She is able to distance herself from everyday obsessions to regain the values of gracefulness and timeless harmony.

To create the look, Seminara used a technique born out of the most recent innovations from Davines’ research: the new ammonia-free colouring system A NEW COLOUR, used in conjunction with the latest cold blond shades of MASK, and the revolutionary Flamboyage Meche technique, adds greater depth to the hair colour.
POWDER represents a new viewpoint of beauty, oriented towards research and attention to details, able to bring to light the fascination of every woman with sensitivity, artisan insight, first-class products, and a sharing of aesthetic and interior values.

Learn the Step-by-Step: Copper Lights from Davines A NEW COLOUR

who did it
artistic direction: Angelo Seminara, Davines International Artistic Director
color specialist: Edoardo Paludo
photography: Andrew O’Toole
styling: Rebecca Corbin
makeup: Laura Dominique
website: davines.com

On Paper Keyword: angelocollection, AngeloSeminara


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