HI:DEF is the art of hair taken to the extreme.  With the highest level of definition, bold shapes and brilliant colors, this HI:DEF collection from Joico is living art at its finest. 

Check out Vero K-PAK Color Intensity, the new semi-permanent shade collection behind these vibrant looks!

Showcasing the Vero K-PAK Limited Edition Color Intensity semi-permanent shade collection for fall, these looks are bold and vibrant.  Sue Pemberton, Vero K-PAK Color International Artistic Director, created a sort of “organized chaos” with graphic color scapes on the hair.

And speaking of cuts, Joico International Artistic Director Damien Carney drew inspiration from 20th Century moveable art to craft these abstract, extremely versatile cuts.  He created various lengths, layering and graduation with panels of light and heavy, short and long areas that define the structured framework at the core of all the cuts in HI:DEF.

Viewing HI:DEF is like taking a stroll thorugh a favorite modern art museum; each of these unique looks is its own masterpiece.

To learn more, go to www.joico.com