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January 30, 2014

In-Excess from Joico


In-Excess from Joico

Minimalism and restraint? Forget about it! This year, it’s all about the bold, the grand and the extravagant, declares Joico International Creative Directors Damien Carney and Sue Pemberton. The Joico 2014 trend release—aptly named In-Excess—heralds a return to sex appeal, edgy glamour and extreme luxury.  Inspired by that decade of excess—the ‘80s—and refreshed for the realities of today, the 12 looks in In-Excess embrace an “anything goes” spirit of ebullience and joy.

For the collection’s lively and versatile shapes, Carney reveals that he studied the designs of legendary ‘80s fashion icons Thierry Mugler, Claude Montana and Azzedine Alaia, who experimented with bold silhouettes and unexpected textures. The resulting cuts—short, medium and long—employ longer lengths to create internal and external texture, allowing Carney to craft strong, highly adaptable haircuts that are both soft and hard. 

For the color, Pemberton, fresh from her second NAHA win, found inspiration in the bold, bright hairstyles of the MTV generation—Cyndi Lauper, Madonna and Boy George, just to name a few. “The level of color intensity is the same, but because the updates are much more refined than the originals, the finished looks are very modern and wearable—not the least bit dated or over-the-top,” said Pemberton.

Who did it
Hair Cut: Damien Carney
Haircolor: Sue Pemberton

Want the cut? Get Joico’s Long, Asymmetrical Bob How-To!

Bring this cut to life. Get the Warm, Fiery Red Color Formula!

Watch Joico’s In-Excess Photo Shoot!

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