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May 14, 2005

Goldwell Trend Zoom ’05 Debuts on the Las Vegas Runway


Goldwell Trend Zoom ’05 Debuts on the Las Vegas Runway

What happens when you combine 60 gorgeous models, 20 dancers, 20 world-class platform artists, two top trend predictors, 800 hairdressers and the world’s largest professional-only beauty company in Las Vegas?  It all adds up to the North American debut of Trend Zoom 05 featuring the three worlds of Ethic Flow, Graphic Twist and Wild Deluxe.

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Models and dancers paraded down the runway in fashions created especially for the show by a team of young German designers bringing the Trend Zoom story to life.  Hair ran the gamut from long, smooth strands with lots of movement and customized color accents to textures running wild created with new techniques to modern punk styles for men.

Goldwell’s Trend Zoom ’05 transforms exclusive new trends, translating them into colors, cuts and styling concepts that range from sensual to wild, and expressing them through three trend worlds:  Ethic Flow, Graphic Twist and Wild Deluxe.  Click on the individual images to learn more.

The stylists who created the Trend Zoom 05 collection in Europe, Directors of Hair Mario Krankl, Joe Lorenz and Cristof Prinz and Hair Color Designer Frank Ralfs, were integrated with the team of Goldwell’s North American Guest Artists who brought the trends to life.  Internationally renowned makeup artist Cheryl Gushue and her team from Canada created the cosmetic designs as seen on stage.  The extensive unique wardrobe was flown in from Europe to costume the massive cast of models and dancers.  Representatives from htp, the European-based company that Goldwell taps for global trend expertise, provided an insider’s view of trend development throughout 2005 and into 2006.  

Photography: Knappphoto.com

Check out Goldwell’s newest Step-by-Step – Spheres!

To see a flash video clip of Trend Zoom ’05’s North American debut, visit www.goldwell-northamerica.com and watch for news and dates for Goldwell’s Trend Zoom ’06.