PureOlogy Artistic Director Phillip Wilson, along with PureArtist Team Members Angel Del Solar and Wendy Belanger brought to life four cuts to create the CustomFit PureExpression Collection.  These versatile styles can be transformed into eight finished looks, each showcasing luxurious, beautiful hair. The results appear effortless and aesthetically pleasing, staying on-trend for this season’s styles.

“The CustomFit PureExpression collection offers simple yet effective educational tips with a liberating versatility for stylists to offer their clients,” notes Wilson.

Look 1: Custom Elegance adds layers to give a luxurious, lightweight and volumizing feel.
Look 2: Pure Chic creates a cut that provides more styling options to suit any face shape.
Look 3: Precise Versatility adds volume and movement to lifeless tresses.
Look 4: Custom Texture transforms hair into a vibrant, chic look.

Click on individual images for more description!

To learn more, go to www.pureology.com

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