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Collections > Characters from Lina Arrojo
May 16, 2012

Characters from Lina Arrojo

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Characters from Lina Arrojo

Modest or flamboyant, rock or mod, vintage classic or contemporary cool—whatever your style, whatever your look, go create. It is the concept behind a new editorial from ARROJO Master Stylist Lina Arrojo, called Characters. Taking twelve real people (and gorgeous real people, might we add), Lina created cuts to suit the uniqueness of each character. Each style, meanwhile, is designed for wearability—these are real people with real lives, and these cuts are loose and easy; the characters are empowered to use product, be creative, and make them whatever they want them to be.
 
A young photography student is given rock and roll sensibility. An event planner looks strong, bold and in control. The party hostess displays natural spring. Our LA woman has casual, elegant tailoring. There is the flawless composition of the musician. Geometry with dash, flair, panache makes for an urbane hairdresser. The model from New York is sexy and street. Our downtown girl is eclectic, enigmatic, imperfect, but perfect. For the writer read intuitive, daring, confident, swoosh. Our resident DJ mixes layers, texture, length, weight. A waiter is ready to wear with function and form.
 
Rocking, urbane, provocative or free, Characters is whatever you want to be.
 
who did it
Hair: Lina Arrojo
Products used: ARROJO
Photography: Pedro Zoo


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