With a creative vision directly inspired by backstage chaos, this collection reflects on the always-anticipated, behind-the-scenes buzz before capturing that live-in-the-moment, catwalk feeling. The collection remains true to label.m’s signature style and visual composition. Featuring a unisex lineup and rooted with individual looks, it comes together as a collective to inspire the modern hairdresser. This campaign features smoothed-in waves, braids, close crops and edgy reworked textures.

“We had a bit of fun fusing high fashion with a sport-luxe theme to complement the hair,” says Sacha Mascolo-Trarbuck. “We focused on eclectic combinations in the clothes—using prints, stripes, florals and lace—and feel this is where we’ll continue to explore.”

who did it
hair: label.m International Artistic Team
website: http://labelm-usa.com

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