In Allen Ruiz’s WHITE Collection, the absence of color opens the door for a heightened emphasis on shape, on texture and on form. Aveda’s Allen mashes up the post-apocalyptic style of The Fifth Element with the outrageous femininity and disregard for convention of Lady Gaga…with opacity as the common theme. Amd here’s the twist: thanks to his rough, tattered, matte textures and exaggerated forms, homogeny actually becomes expression, celebrating what’s distinctive, unique and totally unexpected.

Credits
Hair: Allen Ruiz for Aveda
Haircolor: Kim Lasserre
Makeup: Maris Malone Calderon
Wardrobe Styling: Brandy Joy Smith
Products: Aveda

On Paper Keyword: Aveda

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BTC On Paper Keyword: makeoverallen, colorruiz