The energy was high as TIGI launched S-factor at the Positive Energy World Release Hair Show. Over 4,000 hairdressers took over The Mandalay Bay in Las Vegas for the two day event. Anthony and Zak Mascolo, along with the TIGI Creative Team, released their latest creation, the ‘Bespoke’ Collection on the main stage.

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Show after show of spectacular live demonstrations by the TIGI Artistic Team and gorgeous models filled the stage featuring looks from various collections. The Charlie Miller Artistic Team was Anthony’s special guest onstage and did a spectacular show with amazing fantasy hair and make-up creations.

Partygoers shopped at TIGI Retail World and turned the main ballroom into a sea of white as the evening’s festivities heated up at the White Party with surprise musical guest, Sugar Cult.  TIGI Sin City was the theme for the night and the stage was taken over by Bed Head Babes, Catwalk Queens, and S-factor Angels in a show that included dancers, fire and confetti that covered the audience.

“This is by far the best show we have ever done,” said Bruno Mascolo. Bruno then honored Mike Renzulli, Sally Beauty Supply Chairman, for being an icon in the hairdressing industry.

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