Rarely has a fashion trend been this easy going and rich in its diversity; it’s all about making the world a more worthwhile place to live through sheer optimism and positive thinking.

For the Color Zoom 2013 Collection from Goldwell® Hair Care—aptly called Beautify—the global team brought to life a palette of surprising, never-before-seen looks that fuse unconventional colors and shade combinations with unexpected cuts.

Colors and bright materials are the key tools in turning absolutely everything into something positive and personal. The “Creative Human Touch” becomes the source of inspiration for unconventional styles that are bursting with color.

The eclectic Mix & Match of colors, materials and patterns creates new, innovative designs with its own individuality and unexpected charm.

Discover the fantastic opportunities this trend has to offer – unconventional color combinations and unexpected cuts that reveal the full spectrum of their surprising detail only after styling.

Pastel shades act as intense reflections of light in blonde hair while earthy, rustic colors add interest to darker shades. Sophisticated color placement creates a harmonious, yet breathtakingly exciting interaction of colors.

The striking diversity of colors and shapes is impressive and beautiful in its expression of the creative power of this trend!

Join the creative movement:
BEAUTIFY your Style, your Colors – your Client!
 
Credits:
Photography: Stefan Ziehen
Make Up: Loni Bauer
Styling: Xenia Bous