Arrojo’s Nicole Obert and colorist Abbey Theis collaborated to bring A Dolls Shelf Life to…life! The collection evokes a feeling of airy lightness and soft beauty; a play on innocence and make believe. The styling was inspired by a series of fantasy collections and number NYC art galleries. By creating large texture and smooth angles, it gave the models a doll-like resemblance. The color was an idea of melting pastel hues of pinks, violets and blues for a dreamy effect.

The dynamic duo relied on the following Arrojo products:
Texture Paste
Styling Cream
Holding Spray
Shine Spray
Shine Serum

Learn more about Arrojo Products!

Color Used: Wella
Formulas:
Pink: Color Touch 20g 10/03, 20g 9/36, Koleston Perfect 2g /65 with 1.9%
Blue: Color Touch 20g 10/01, 20g 10/89, 2g 2/0 1.9%
Violet: Color Touch 30g 0/00, 15g 10/6, 4g 3/68 1.9%

Photo Credits:
Stylist and Color: Nicole Obert and Abbey Theis
Photographer: Jaime DeMarco
Makeup: Merrell Hollis
Assistants: David Colvin and Alli Rose

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