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HOW-TOS

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Blowouts
Express Foiled Blonde + Keratin Smoothing Treatment

BTC Hair Trend Report

Turning Buzzwords Into Money: Why Hair "Trends" Are Important To Acknowledge
BTC Hair Trend Report

Layering Guide: How To Cut & Style With Confidence
BTC University

3 Consultation Questions To Ask Curly Clients Before Lightening
Blonde

When To Formulate With Ash Gold Toners

Articles

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Blonde
The Instant Blonde Treatment That Will Make You Hundreds
Clarifying
5 Common Hair Mistakes You’re Making, According To Experts
Color Protecting
You’re Using K18 Wrong: Here’s What You Need To Know
Haircare
An Inventor of Olaplex Launches New Bond-Building Innovation
Clarifying
Clarifying Vs. Chelating: What You Need To Know
Conditioners
5 Tips For A Personalized, Lived-In Shag
Conditioners
5 Cutting Tips For Perfectly Soft Bobs & Lobs

COLLECTIONS

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Barbering
BTC Exclusive: Inside Kevin Luchmun’s Retro Revival Collection
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Pastels
Introducing evo™ Staino
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#ONESHOT HAIR AWARDS
Modern Art
SEE THE collection

#ONESHOT HAIR AWARDS
3x #ONESHOT Winning Collection by Cassie Carey

SEE THE collection

Barbering
BTC Exclusive: Inside Kevin Luchmun’s Retro Revival Collection
SEE THE collection

Pastels
Introducing evo™ Staino
SEE THE collection

#ONESHOT HAIR AWARDS
Modern Art
SEE THE collection

#ONESHOT HAIR AWARDS
3x #ONESHOT Winning Collection by Cassie Carey

VIEW MORE COLLECTIONS

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Buns
Rachel Brosnahan’s Elegant Red Carpet Updo
Blow Dryers
Dixie D’Amelio’s Spiky Updo At The MTV VMAs

PRODUCT ANNOUNCEMENTS

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Haircare
FIBRE CLINIX™ Fortify Sealed Ends
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Haircare
Coils & Curls Oil In Cream
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Leave-In
Royal Treatment Curl Care Leave-In Conditioner
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Leave-In
Royal Treatment Scalp Care Scalp Spray

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Haircare
FIBRE CLINIX™ Fortify Sealed Ends
SEE THE product-announcement

Haircare
Coils & Curls Oil In Cream
SEE THE product-announcement

Leave-In
Royal Treatment Curl Care Leave-In Conditioner
SEE THE product-announcement

Leave-In
Royal Treatment Scalp Care Scalp Spray

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HOW-TOS

Express Foiled Blonde + Keratin Smoothing Treatment

list

Turning Buzzwords Into Money: Why Hair "Trends" Are Important To Acknowledge

Layering Guide: How To Cut & Style With Confidence

3 Consultation Questions To Ask Curly Clients Before Lightening

When To Formulate With Ash Gold Toners

Articles

The Instant Blonde Treatment That Will Make You Hundreds

5 Common Hair Mistakes You’re Making, According To Experts

You’re Using K18 Wrong: Here’s What You Need To Know

An Inventor of Olaplex Launches New Bond-Building Innovation

Clarifying Vs. Chelating: What You Need To Know

5 Tips For A Personalized, Lived-In Shag

5 Cutting Tips For Perfectly Soft Bobs & Lobs

COLLECTIONS

BTC Exclusive: Inside Kevin Luchmun’s Retro Revival Collection

Introducing evo™ Staino

Modern Art

3x #ONESHOT Winning Collection by Cassie Carey

BTC Exclusive: Inside Kevin Luchmun’s Retro Revival Collection

Introducing evo™ Staino

Modern Art

3x #ONESHOT Winning Collection by Cassie Carey

Get The Looks

Rachel Brosnahan’s Elegant Red Carpet Updo

Dixie D’Amelio’s Spiky Updo At The MTV VMAs

PRODUCT ANNOUNCEMENTS

FIBRE CLINIX™ Fortify Sealed Ends

Coils & Curls Oil In Cream

Royal Treatment Curl Care Leave-In Conditioner

Royal Treatment Scalp Care Scalp Spray

FIBRE CLINIX™ Fortify Sealed Ends

Coils & Curls Oil In Cream

Royal Treatment Curl Care Leave-In Conditioner

Royal Treatment Scalp Care Scalp Spray

NEWS

Run, Don’t Walk: This New Anti-Frizz Spray Is A MUST-Have

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