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June 13, 2016

Work Your Creative Color!

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The Schwarzkopf Professional Meet The Masters took over Sahag Salon in New York City for their two-day intensive IGORA ColorWorx seminar and it was hugely successful! The new line allows stylists to create the most beautiful and intense color arrangements, and the VIP guests got to work in a unique setting alongside Schwarzkopf Professional North American Color Director Rossa Jurenas!


Rossa worked closely with the stylists who attended the launch event.


The first day of the seminar opened by exploring what IGORA ColorWorx is and how it will help build business in salons for the participants. Participants received hands-on learning through the consultation and while creating beautiful color placements for two live models. After the color applications and processings were complete, the finished models were styled by Rossa before being presented at the IGORA ColorWorx launch party that evening.


On day two, Schwarzkopf elevated the inspiration—everyone created their own personalized color palette and unleashed their creativity with IGORA ColorWorx on mannequin heads. “Our attendees were amazing! It was such a pleasure being inspired by them and IGORA ColorWorx,” Rossa said.  


“Sahag Salon on Madison Avenue in NYC was the perfect location to launch our IGORA ColorWorx! Signature colored cocktails with colored lights and high energy music set the stage for the presentation of IGORA ColorWorx models,” said Linda J. Gilbride, Schwarzkopf Professional Director of Education. “We all had a wonderful time celebrating an amazing educational experience and the launch of beautiful IGORA ColorWorx!”  


See just what IGORA ColorWorx can do!