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March 22, 2016

Work Smarter, Not Harder with the NEW Kadus Professional Color Line

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The new Kadus Color Care Line and full-service app is coming to the U.S. and it’s about to be a game changer in color care for stylists working behind the chair. Last week, Salvatore Mauceri, CEO of Wella North America announced that the new color line and app would soon be making its way into the North American market. “This product is made for stylists. We wanted to create a product that offers a quality service and a community around the brand. This does that,” Sal said at the launch meeting in Chicago.


During the launch, Wella Educator, Caroline Kim discussed the new Kadus Professional Color Line’s reliable, accessible and intuitive features. Saying it is a perfect fit for stylists and colorists working behind the chair. The line will also feature 44 shades that provide consistent color results.


Jeff Pierce, Wella’s Digital Development Manager, discussed the full-service app that was created to accompany the new line and to provide necessary education for every stylist using the product. The goal being to help stylists save time, money and to offer a more enriching experience for their clients. The app will be released on smartphones in June 2016 and features four key segments: Videos, Step-by-steps, Products and an “Ask the Expert.”


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With the philosophy “Work smarter, not harder,” Kadus Professional is dedicated to helping stylists and colorists thrive in their communities and grow their business with powerful tools. And to help launch this exciting new product, Kadus Professional has named internationally-renowned celebrity hair stylist and colorist Glenn Nutley as the brand’s Color and Stylist Celebrity Ambassador.


“Glenn Nutley truly embodies the entrepreneurial spirit of the Kadus Professional hair stylist,” explains Senior Vice-President of Wella Education, Fabio Sementilli. “His artistic genius and razor-sharp eye has helped him to secure A-List clientele and has led to stunning conceptualizations of some of the most iconic red-carpet and high-fashion looks of the past decade.”   


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