Touchdown: Sport Clips Family Brings Huddle to Las Vegas
Incredible education, high-energy presentations, one giant 2,500-member family…all this could only mean one thing—the 2015 Sport Clips Huddle, which took place at Caesar’s Palace in Las Vegas. This year’s theme was #gameon, and coming off the franchise’s best year ever, CEO Gordon Logan and President Mark Kartarik had many exciting accomplishments to share with attendees—including the announcement that Sport Clips will soon open in Maine, it’s 50th state! In the past year, Sport Clips also opened its 1,350th store and gave a total of 23 million haircuts nationwide and in Canada.
But Gordon’s proudest accomplishment? Raising more than $3 million since the inception of its Help A Hero program, which provides veterans and service members financial support to further their post-military education. Sport Clips is a long-time supporter of the military and welcomed Veterans of Foreign Wars Commander-in-Chief John Stroud and Dakota Meyer, a Medal of Honor recipient and best-selling author, as guest speakers. Both were on stage for the company’s presentation for the Help A Hero program. “Part of Sport Clips culture has become giving back,” says Gordon. “And that’s so important because it not only connects people to the community, but it makes people proud of where they work.”
The weekend also marked the launch of the first-ever Sport Clips Artistic Team, comprised of six area coaches from across the country. Team members include: Krystle Owens, Bailey Wernke, Linda Casillas, Erin Burton, Andrea Allemand and Ashlee Merriweather. In creating the team, Gordon sought to recognize outstanding Sport Clips stylists, inspire other hairdressers and improve brand awareness within the hairdressing community.
Bailey Wernke, an Artistic Team member, has been with Sport Clips for 10 years and says she applied hoping to bring her creativity to the team of artists. “I love to go into the schools and talk about our brand because I love it so much,” Bailey says. “I feel like franchises are looked down upon, and I wanted to get rid of that perception and show people what Sport Clips can really offer.”
The lineup of 2015 Huddle Speakers was stacked this year—with talented and motivational stylists and educators including Sexy Hair Artistic Creative Director Rafe Hardy, Nioxin stylist Jason Schwind and Paul Mitchell platform artist, international trainer and cutting specialist, Jason Reyes.
“Being on stage at the Huddle was amazing,” Jason shares. “Sport Clips has a great culture, which is very similar to what we have at John Paul Mitchell Systems. [The Huddle] is like a big family dinner—people come together, they chat, they feel welcome. [These events] remind us that we’re a part of something bigger than ourselves.”
On stage, Jason offered up tons of tips, inspiration and styling tricks to the Huddle audience. Some of our favorite pieces of advice included:
1. The number one reason male clients leave a stylist is because they get bored of the same haircut and go to a different salon when they are looking for something new instead of talking to their hairdresser. Prevent this by always asking questions to learn about your client’s lifestyle, staying on top of trends and education and recommending subtle changes to your clients’ styles so they don’t get bored.
2. Currently, styles from the 1920s–1940s are trending, so guests are coming in wanting super short, tight looks and fades—which is great for stylists! The cleaner, shorter and more detail you put into a cut, the more often clients will come back for touchups.
3. Men’s grooming is a whole package, so stylists should always offer up grooming tips not just for their clients’ hair, but for their beard, mustache, etc. Educate them on how to use a nose trimmer, how to trim hair in their ears and recommend the best tools for grooming at home.
4. A guy typically washes his face with soap, which makes coarse beards even coarser. Teach your clients that they must treat a beard like what it is—hair! This means using shampoo and conditioner—and staying away from harsh soaps that will dry out facial hair.
5. Clients with thinning hair should avoid products with high gloss or shine and instead opt for products with a matte finish when styling their hair. Jason suggests the new Matterial from Paul Mitchell, a matte styling paste that also contains thickening ingredients.
Also making an appearance at The Huddle were the winners of Sport Clips The Look 2015 Student Competition. The three winners were flown out to Vegas to attend the Huddle and were treated to a private, hands-on training with the great Justin Thomas, lead stylist and artistic director of Hattori Hanzo.
During the training session, Justin shared cutting and styling tips, tricks of the trade and offered insight into the world of fast-paced and specialized cutting and barbering as seen at Sport Clips locations as well as his busy salon in Sacramento.
The weekend ended in true Sport Clips fashion—with the spirited, wildly entertaining “The Look” National Stylist competition. Of the more than 13,000 stylists who work at Sport Clips franchises, six were chosen to compete in the final round of the competition, recreating their winning looks on stage before the Huddle audience. Judges for the competition included Jason Schwind, Jason Reyes, Rafe Hardy and Jim Massey of American Crew. JPMS’s Julian Perlingiero hosted the event.
The winner of “The Look” was Nicole Parker of Oakville, ON Canada, who created a high-fade style with a pompadour on top. Nicole received $2,500 and hairstyling tools for creating her winning look.
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