Toning Formulas And Tricks From Insta-Famous Colorists

Calling all blonde specialists (and metallic specialists, and balayage specialists, and platinum specialists): Toning is the way to finish your blondes strong. So we were stoked to have Schwarzkopf Professional influencers @bescene, @josievilay, @zachmesquit and @camouflageandbalayage on THE BTC SHOW stage in San Antonio spilling their prelightening and toning secrets with Schwarzkopf Professional’s Ian Mayer-Marszalek and Michelle Finlayson. Let’s get to toning!

Watch The Schwarzkopf Professional Presentation And EVERY Stage Show On BTC University! Click Here!

Products Used

Hair Color

BLONDME Bond Enforcing Premium Lightener 9+

Schwarzkopf Professional

Hair Color

IGORA® VARIO BLOND PLUS POWDER LIGHTENER

Schwarzkopf Professional

Demi-Permanent Color

IGORA VIBRANCE®

Schwarzkopf Professional

Direct Dye

ColorWorx

Schwarzkopf Professional

@bescene’s Metallic Pink

Formula A

Schwarzkopf Professional BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 6%/20-volume

Formula B

20g Schwarzkopf Professional IGORA VIBRANCE® 6-12 + 20g IGORA VIBRANCE® 8-11 + 3g IGORA VIBRANCE® 0-22 + IGORA VIBRANCE® Activator Lotion 4%/13-volume

Formula C

30g IGORA VIBRANCE® 9.5-1 + 30g IGORA VIBRANCE® 9.5-98 + 5g IGORA VIBRANCE® 0-88 + 10g Schwarzkopf Professional Color Worx Pink + IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A ½ inch off the scalp, process, shampoo and rinse. Then apply Formula A to new growth.

2. Apply Formula B to the root on wet hair—Linh loves wet hair while toning because he goes SUPER fast, and time is money.

3. Apply Formula C to the mids and ends. Notice the dash of Color Worx Pink for that extra pink pop!

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@josievilay’s Neutral Pearl Blonde

Formula A

Schwarzkopf Professional BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 3%/10-volume

Formula B

BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 6%/20-volume

Formula C

40g IGORA VIBRANCE® 8-11 + 5g IGORA VIBRANCE® 0-11 + 45g IGORA VIBRANCE® Activator Gel 1.9%/6-volume

Formula D

50g IGORA VIBRANCE® 9.5-21 + 10g IGORA VIBRANCE® 9.5-5 + 50g IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A to the mids, leaving out the blonde ends. Shampoo and rinse, then apply Formula B to the mids and ends.

2. Apply Formula B to the root area.

3. Apply Formula C to the mids and ends. Take a close look at this formula—for a pearl-ash finish that still appears sparkling, Josie mixes a bit of gold (9.5-5) to a primarily violet-cendre base (9.5-21). The gold slightly cancels out the ash, and since ash appears dark to the eye and gold appears light to the eye, this keeps the blonde looking light.

@zachmesquit’s Beige Platinum

Formula A

BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 2%/7-volume

Formula B

IGORA® COLOR 10 11-0 + IGORA ROYAL® HIGHLIFT 10-0

Formula C

IGORA VIBRANCE® 8-0 + IGORA VIBRANCE® 9-0 + IGORA VIBRANCE® Activator Lotion 4%/13-volume

Formula D

IGORA VIBRANCE® 9.5-21 + IGORA VIBRANCE® 9-0 + IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A to the entire head ½ inch off the scalp. Shampoo and rinse. Yes, Zach uses 7-volume developer—he said he lets it sit “pretty much all day” and he’s ensured even, safe lift.

2. Apply Formula A to new growth only. At this point, Zach achieved a Level 9 all-over.

3. At the basin, apply Formula B off the scalp to reach Level 10.

4. To tone, apply a slight shadow root with Formula C and apply Formula D to the mids and ends. Zach prefers to use IGORA VIBRANCE® Activator Lotion at the root because it stays put, while he mixes his mids-and-ends formulas with IGORA VIBRANCE® Gel for the pull-through ease.

 @camouflageandbalayage’s Wet Blonde Balayage

Formula A

Schwarzkopf Professional IGORA VARIO Lightener + IGORA ROYAL Oil Developer 6%/20-volume

Formula B

IGORA VIBRANCE® 7-1 + IGORA VIBRANCE® 8-11 + IGORA VIBRANCE® Activator Lotion 4%/13-volume

Formula C

IGORA VARIO Lightener + IGORA ROYAL Oil Developer 3%/10-volume

Formula D

IGORA VIBRANCE® 9.5-1 + IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A in foils as babylights around the face. Shampoo and rinse.

2. Apply Formula B as a root shadow, then apply Formula C in a wet balayage application. Amy likes to wet balayage because she feels her lift is more controlled and she doesn’t have to rush.

3. Tone all over with Formula D.

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