Toning Formulas And Tricks From Insta-Famous Colorists

Calling all blonde specialists (and metallic specialists, and balayage specialists, and platinum specialists): Toning is the way to finish your blondes strong. So we were stoked to have Schwarzkopf Professional influencers @bescene, @josievilay, @zachmesquit and @camouflageandbalayage on THE BTC SHOW stage in San Antonio spilling their prelightening and toning secrets with Schwarzkopf Professional’s Ian Mayer-Marszalek and Michelle Finlayson. Let’s get to toning!

Watch The Schwarzkopf Professional Presentation And EVERY Stage Show On BTC University! Click Here!

Products Used

Hair Color

BLONDME® Bond Enforcing Premium Lightener 9+

Schwarzkopf Professional®

Hair Color

IGORA® VARIO BLOND PLUS POWDER LIGHTENER

Schwarzkopf Professional®

Demi-Permanent Color

IGORA VIBRANCE®

Schwarzkopf Professional®

Direct Dye

ColorWorx

Schwarzkopf Professional®

@bescene’s Metallic Pink

Formula A

Schwarzkopf Professional BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 6%/20-volume

Formula B

20g Schwarzkopf Professional IGORA VIBRANCE® 6-12 + 20g IGORA VIBRANCE® 8-11 + 3g IGORA VIBRANCE® 0-22 + IGORA VIBRANCE® Activator Lotion 4%/13-volume

Formula C

30g IGORA VIBRANCE® 9.5-1 + 30g IGORA VIBRANCE® 9.5-98 + 5g IGORA VIBRANCE® 0-88 + 10g Schwarzkopf Professional Color Worx Pink + IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A ½ inch off the scalp, process, shampoo and rinse. Then apply Formula A to new growth.

2. Apply Formula B to the root on wet hair—Linh loves wet hair while toning because he goes SUPER fast, and time is money.

3. Apply Formula C to the mids and ends. Notice the dash of Color Worx Pink for that extra pink pop!

Click Here For Every Photo From The Schwarzkopf Professional Presentation!

@josievilay’s Neutral Pearl Blonde

Formula A

Schwarzkopf Professional BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 3%/10-volume

Formula B

BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 6%/20-volume

Formula C

40g IGORA VIBRANCE® 8-11 + 5g IGORA VIBRANCE® 0-11 + 45g IGORA VIBRANCE® Activator Gel 1.9%/6-volume

Formula D

50g IGORA VIBRANCE® 9.5-21 + 10g IGORA VIBRANCE® 9.5-5 + 50g IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A to the mids, leaving out the blonde ends. Shampoo and rinse, then apply Formula B to the mids and ends.

2. Apply Formula B to the root area.

3. Apply Formula C to the mids and ends. Take a close look at this formula—for a pearl-ash finish that still appears sparkling, Josie mixes a bit of gold (9.5-5) to a primarily violet-cendre base (9.5-21). The gold slightly cancels out the ash, and since ash appears dark to the eye and gold appears light to the eye, this keeps the blonde looking light.

@zachmesquit’s Beige Platinum

Formula A

BLONDME Bond Enforcing Premium Lightener 9+ + BLONDME Premium Developer 2%/7-volume

Formula B

IGORA® COLOR 10 11-0 + IGORA ROYAL® HIGHLIFT 10-0

Formula C

IGORA VIBRANCE® 8-0 + IGORA VIBRANCE® 9-0 + IGORA VIBRANCE® Activator Lotion 4%/13-volume

Formula D

IGORA VIBRANCE® 9.5-21 + IGORA VIBRANCE® 9-0 + IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A to the entire head ½ inch off the scalp. Shampoo and rinse. Yes, Zach uses 7-volume developer—he said he lets it sit “pretty much all day” and he’s ensured even, safe lift.

2. Apply Formula A to new growth only. At this point, Zach achieved a Level 9 all-over.

3. At the basin, apply Formula B off the scalp to reach Level 10.

4. To tone, apply a slight shadow root with Formula C and apply Formula D to the mids and ends. Zach prefers to use IGORA VIBRANCE® Activator Lotion at the root because it stays put, while he mixes his mids-and-ends formulas with IGORA VIBRANCE® Gel for the pull-through ease.

 @camouflageandbalayage’s Wet Blonde Balayage

Formula A

Schwarzkopf Professional IGORA VARIO Lightener + IGORA ROYAL Oil Developer 6%/20-volume

Formula B

IGORA VIBRANCE® 7-1 + IGORA VIBRANCE® 8-11 + IGORA VIBRANCE® Activator Lotion 4%/13-volume

Formula C

IGORA VARIO Lightener + IGORA ROYAL Oil Developer 3%/10-volume

Formula D

IGORA VIBRANCE® 9.5-1 + IGORA VIBRANCE® Activator Gel 1.9%/6-volume

1. Apply Formula A in foils as babylights around the face. Shampoo and rinse.

2. Apply Formula B as a root shadow, then apply Formula C in a wet balayage application. Amy likes to wet balayage because she feels her lift is more controlled and she doesn’t have to rush.

3. Tone all over with Formula D.

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