Articles > Tips for Starting Over
June 16, 2011

Tips for Starting Over




Imagine having to pack up your life and move to a new town. Scary isn’t it? Now in addition to that, imagine having to rebuild your entire clientele. It’s hard to fathom, huh? BTC Facebook Community Member Gwen Miller from Allusions Salon in Medina, Tennesse is experiencing just that and she recently posted a cry for help on our Facebook wall. “What advice do you have for an experienced stylist moving from the big city to a small town?” she asked. “I have to start all over and I’m willing to work hard because I love what I do.”

Here are some helpful suggestions from other BTC Community Members:

“After 17 years doing hair in Orlando I moved to a small farm town with one blinking stop light. I started a Facebook page and posted as many pics of my work as humanly possible. I also took pictures of the people that came in. The best thing I did was a ‘Free Haircut for Life’ raffle. Clients put their name into the drawing each time they came in for a service. I put ads in the local paper, advertised on my Facebook page and news of the contest spread through the community like wildfire. Plus, the contest winner also gets color, highlights, the works every time she comes in, and most of the other contest applicants became clients anyway. I’m still booked to the gills!”
—Shannon Holben Keel

“Create a portfolio of your work and be able to show people what you can do. Let them see what you have to offer! A picture really IS worth a thousand words. Also, get involved with local merchant networking functions (Mother’s Club, Chamber of Commerce). Give your business card to anyone and everyone you meet. And don’t forget that Facebook is a great networking tool. Also, consider getting a magnetic sign for your car. Best of luck!”
—Karen Bello Becker

“I did it and so can you! I moved from a city with a half million people to a town with 520 residents. If you love what you do and you’re good at it, the word will spread. I have clients that live 60 to 80 miles away who travel for my services. Always dress for success and always tell clients how thankful you are when they give you a try. It may take a while. It took a good year for my business to build and now I sure do like where I am!”
—Karla Roberts Uhlir

“Some communities are hungry for someone with high-end talent and big city skills. A lot of these women and young girls WANT to look like they are from larger cities. You’ll be surprised how many of the families and residents are willing to pay what you charge and will tip you well. You may need to prove your work for the first week or two. What I mean by ‘proving’ your work is that you may have to do it for charity or for a good cause to show them what you’re all about. It’s a great way of advertising.”
—Patricia Smith