TIGI Bed Head and Charli XCX Team Up for Suckers Tour
TIGI Bed Head® has always stood for rebellion, edgy attitude and rocking your natural style. So it’s only fitting that the new face of the brand embodies (and actually lives by) the “I woke up like this” mantra.
Who is this new face? That would be British bombshell and one of Billboard’s hottest breakthrough artists, Charli XCX. Bed Head® teamed up with the creative genius behind some of 2104’s biggest hits on her recent Suckers tour, accompanying her to her Austin and Dallas shows, where Bed Head® hairdressers styled Charli and her crew and gave concert-goers stylish ‘dos and Cult Creations product samples.
“It feels like everything is kind of rock ’n’ roll, chill and wild, which is kind of what I am like as a person,” said Charli of the brand. Her favorite products? Bed Head® Urban Antidotes Shampoo, Conditioner and Mask, Bed Head® On the Rebound Curl Recall Cream, Bed Head® Hard Head Hairspray, Bed Head® Oh Bee Hive Dry Shampoo and her all-time fave, Bed Head® After Party Smoothing Cream.
Tag your before and after photos to @bedheadbytigi and #BedHeadStreetStyle for a chance to win Charli’s Bed Head faves!
To commemorate the brand’s new partnership with Charli, TIGI® also did a photo shoot with the crooner to channel her Pretty in Pink meets London street style, during which TIGI® U.S. Creative Director, Thomas Osborn, used Bed Head® products to create nonchalant hairstyles reflective of Charli’s low maintenance, cool and easy-going attitude.
Charli XCX came to the American music scene in early 2013 with her first major album, but is more recently known for her Billboard Hot 100 hit “Boom Clap” (a.k.a the song that’s been stuck in your head for the past three months).
To learn more about Charli and Bed Head’s electric partnership, visit bedhead.com.
Who did it:
hair: Thomas Osborn
photography: Alex Barron-Hough
makeup: Colby Smith
styling: Jiv D