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June 7, 2016

The Next Big Thing at Premiere Orlando 2016

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Nobody knows what you need behind the chair better than your fellow hairdressers. That’s the vision behind The Next Big ThingBTC Founder and Creative Director Mary Rector-Gable’s groundbreaking experiment to showcase hairdresser-created products. The inventions hand-selected by Mary were not created by scientists in a lab or from a carefully-controlled focus group—instead, they were created by hairdressers who had a big idea and dared to see it come to life. So BTC hopped on a plane and headed to Orlando (we wouldn’t let Tropical Storm Colin stop us!) to showcase these products—and their inventors—for the second year in a row in front of thousands of attendees at Premiere Orlando!


The lineup of Next Big Thing products included the De-Bulker, the Beachwaver®, the Balayroo Color Applicator, the Power Styler, Kent.Salon, Tangle Teezer Blow-Styling Brush, invisibobble and Selfie Light! But that’s not all—this year, we had a few suprises up our sleeves…BTC brand ambassadors and social media superstars @hairandmakeupbysteph and @paintedhair took our mainstage to demo the products. Fans flooded our booth, grabbed the nearest Selfie Light and jumped onstage to snap quick pics with the girls all weekend! Other BTC friends @hairgod_zito, @bescene, @cassandraplatinum, @limonetree and @hairsalonm also stopped by to say hi!


See for yourself! Check out all the action that happened this weekend…and all the education with exclusive how-to videos!


Baker’s De-Bulker by Michael Baker

Baker says, “And YOU get a De-Bulker, and YOU get a De-Bulker!”

The De-Bulker makes texturizing hair a quick, efficient, single-step process. Not just your regular trimmer, each attachment was specially designed to eliminate bulk and minimize the time-consuming process of chipping and notching. The attachments include: 

The De-Bob: Designed for use on clients with finer hair, this attachment cuts small channels in the hair, allowing for a more natural texture and allowing a stylist maximum control.

The De-Bulk: The perfect attachment for creating moderate but noticeable texture and separation, breaking up solidness in the shape and allowing for more dimension and movement.

The De-Bush: Allows for a more extreme texture, giving stylists more creative freedom to encourage movement and texture on those clients with bulky, coarse hair.

Get more from Baker’s De-Bulker!
How-To: Quickly Remove the Weight

Watch the De-Bulker in action!



The invisibobble with Stephanie Brinkerhoff


We know you know Steph (@hairandmakeupbysteph). Now BTC’s bridal expert, she went from small-town gal to Pinterest and Instagram sensation overnight. Why? Her updos are insanely gorgeous, she has a fantastic natural talent for creating beautiful hair and she’s totally sweet. Oh, and in case you missed it, Steph is going to be taking our stage at the 2016 COLOR, Cut & Style show this September…get your tickets NOW!

SO gorgeous!

Steph took our Next Big Thing stage to show off the invisibobble, an innovative creaseless hair ring you can use to create updos with NO bobby pins! There was no way we could let Steph leave the stage without seeing her recreate one of her signature styles featured in her book, Elegant Upstyles for Today’s Bride—of course the updo was perfectly imperfect, right down to each tuck, curl and braid!

Steph created this look using only invisibobbles!

Get more invisibobble looks!
How-To: The Pinless Romantic Chignon

Get more from Steph!
How-To: Steph’s Perfectly Undone Braid

Buy the invisibobble and Steph’s book!


 Watch Steph wow the crowd with a gorgeous updo!


Balayroo Color Applicator by Dana Bremner

What’s your most requested look? Say it with us: BALAYAGE! It’s always blowin’ up on Instagram and people love it, but it can be time-consuming to create such a dimensional look. Dana Bremner thought so, too—that’s why she created the Balayroo Color Applicator, which cuts down a 60-minute balayage time to about 30 minutes without sacrificing quality or consistency. Its innovative teeth hold in color, so there’s no dripping or spilling, and its special design ensures an even color distribution from roots to ends. A faster, more efficient, totally gorgeous balayage? Yes, please!

Get more Balayroo!
How-To: Honey Brown Blend


The Beachwaver® demonstrated by @paintedhair 

We know the No. 1 style your clients want after a beautiful color service is gorgeous, beachy waves. Our go-to for that look? The Beachwaver®, a self-rotating curling iron from inventor Sarah Potempa. As head stylist at the 2015 Victoria’s Secret Fashion Show, she styled 47 models in a single night, so we totally trust her with bombshell beach waves. (And just in case you’re dying to see Sarah work those beautiful beachwaves and that Victoria’s Secret magic live and in person, she’ll be on our COLOR, Cut and Style stage this September!! Get your tickets NOW!)

Then we got to thinking about how beach waves and balayage are a match made in heaven, so we got Patricia Nicole, better known as @paintedhair on Instagram to her 284k followers, to show off the Beachwaver® on our stage! She even did Mary’s hair!

BTC’s Quin and @paintedhair snapping a selfie with the crowd!

Get more Beachwaver®!
How-To: Beach Waves and Braids from Sarah Potempa

See the Beachwaver® in action!


The Power Styler

The Power Styler clips to the end of any straight-edged blow dryer nozzle.

How long does it take you to blow-dry? And how long does it take you to blow-dry highly textured hair? Are your arms sore already?! We thought so. That’s why we LOVE the Power Styler, two unique ceramic plates that act as both a dryer and a flat iron. It cuts your blow-dry time in half—and it gives hair a longer-lasting, shiny finish!

We had Power Styler pro and Orlando hair stylist Jenny Shaw showing off her blow-dry skills all day, and attendees were completely converted to the ways of the Power Styler after seeing first-hand the bombshell blowout results achieved in HALF THE TIME!

Jenny Shaw rocks that Power Styler!

Cut your blow-dry time in half with the Power Styler!

The Next Big Thing!
These awesome products weren’t the only ones we showed off. Attendees loved trying out
Kent Salon Brushes, known as The Queen’s Brush since 1777. These natural boar bristle brushes redistribute sebum from the scalp, leaving hair shiny and nourished, and their polished steel tips make for perfect balance as well as a convenient point for sectioning hair. Want to know more? Get the royal treatment and all the facts!


Attendees also tried out the Tangle Teezer Half-Paddle and Full-Paddle Brushes, which promise a faster blow-dry, bigger volume, better shine and reduced frizz. Coupled with the Power Styler, your blow-dry will be efficient and gorgeous! Buy it now!

And a HUGE thank you!
There is no way we could have made this amazing, demo-filled weekend happen without the BTC team and our fantastic volunteers from Paul Mitchell The School Orlando and Fort Myers and The Aveda Institute! Thank you to everyone!

Mary gets the volunteers pumped before the booth opens to the crowds!

BTC’s Roxanne, Rachael and Georgia are all smiles
before the booth gets totally packed!

A gorgeous volunteer and BTC’s Rachelle King
their invisibobble techniques!

Get more BTC pics from the weekend!