The Natural Difference
Beautiful and Healthy Hair Through Plants
adj. Greek botanikos of herbs
1. Of or relating to plants or botany
2. Derived from plants
A passion for the plant world. Environmental responsibility. Respect for the hair and scalp’s ecosystem. Genuine care for the hands of the stylist. Since its commencement in 1965, PHYTO has created high-performance hair care formulas that combine botanical expertise with advanced science. With the belief that nature is one with beauty, treating the hair and scalp naturally and effectively, is at the core of what PHYTO does.
‘‘Beautiful hair grows from a healthy scalp.’’ – Patrick Alès
PHYTO was conceived by celebrity stylist Patrick Alès long before the emergence of environmental awareness and botanical hair care trends. It all started when Mr. Alès was a salon apprentice in Paris during the 1950s. Once seeing the damage chemicals in hair products cause to stylists’ hands and nails, his curiosity and determination to create a more gentle, less harmful range of products began.
Fascinated by nature, he decided to study the power of plants, their history of use in traditional medicine, and the role they may play to bring out hair’s natural beauty. It was finding ways to rescue his clients bleached and dried out locks in the early sixties that inspired his first products, Huile d’Alès and Phyto 7. In 1965, Mr. Alès presented PHYTO to the public along with the opening of his very own salon near the Champs-Elysées, still open today, where his A-list clients such as Brigitte Bardot, Catherine Deneuve, and Jacqueline Kennedy Onassis became beneficiaries of his new botanical hair care brand. PHYTO was born.
PHYTO formulas stabilize moisture and protect hair from external aggressions with zero build-up and long-term results. Hair does not need to be washed as often, allowing for its natural beauty to shine.
A pioneer in natural hair care, PHYTO prides itself on offering a natural alternative to the market’s leading silicone-based hair care products, and has always believed beautiful hair grows from a healthy scalp, just like a plant grows from fertile soil. Since its inception, PHYTO is continuously in search of new plants with the most beneficial properties for the hair and scalp. We believe in the vegetal world’s endless source of inspiration and delight.
Formulated with active botanicals and pure essential oils, PHYTO formulas are up to 100% natural. In total, PHYTO utilizes more than 500 plant ingredients that are all sustainably sourced.
100% Made in France
All PHYTO products are formulated and manufactured either on the banks of the Seine River near Paris or in the South-West region of France.
In central France, set among 1000 acres of ancient woods and oaks, cedars, pines, and sequoias planted by Patrick Alès, lies the ‘PHYTOTHEQUE’. This impressive apothecary garden brings together hundreds of botanical species from all over the world, which are grown without fertilizers or pesticides, all to be used in some way in a PHYTO formula. PHYTO substitutes water with plant extracts that are produced in-house to obtain 100% active formulas. Overall, PHYTO products are 95% natural, while avoiding the use of chemical substances like parabens, silicones, mineral oils, and synthetic alcohols. The best ingredients simply make the best prodcuts for your hair.
In 1967, Patrick Alès created Phytotherathrie*, an innovative concept of treating hair through plants, and to this day inseparable to the brand identity: Beautiful and healthy hair through plants.
The Future of PHYTO
PHYTO is excited to announce a new partnership with renowned stylist, Anthony Cristiano. “PHYTO is always creating trends; it fuses two things, beauty and fashion, in a sophisticated way,” said Anthony. Accepting the role of Creative Director for the brand, Anthony hopes to continue the brand’s reputation for ‘good taste and quality.’