Articles > The Fashion Behind ECRU New York
August 29, 2016

The Fashion Behind ECRU New York

ECRU New York has been a fixture in fashion for years. Having been onsite and backstage at New York Fashion Week since 2000, the brand has learned the difference between everything and something. They’ve learned that the less you need, the more you have. And this brand…they truly have it all.


Because the company has such deep roots in the fashion world, ECRU New York joined forces with Gen Art, an organization focused on launching the next generation of artists, while creating custom experiences for forward-thinking brands. The combination of these two teams couldn’t have been more perfect, as ECRU New York is an advocate of supporting emerging creative talent and Gen Art’s mission is to bring awareness to up and coming talent. The Gen Art Fashion Show typically takes place on the first day of Fashion Week and has debuted some of today’s most notable designers including Zac Posen, Rebecca Taylor, Shoshanna, Chaiken, Cloak, Eugenia Kim, Sari Gueron, Hollywould and many more.



How-To: High-Top Pony


How-To: Halo Crown


How-To: Inspired Brigitte Bardot


Be sure to check back in a few weeks to see all our coverage of ECRU New York at Spring/Summer 2017 New York Fashion Week!

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Lisa Lobosco