Articles > Events > The Can’t-Miss Education At The 2017 ISSE
October 25, 2016

The Can’t-Miss Education At The 2017 ISSE

close formula

For us here at BTC, we’re based in Chicago, so January means one thing: FREEZING. COLD. So we are beyond excited to head to sunny and warm Long Beach, Calif. for the 2017 International Salon and Spa Expo from Jan. 28 to 30! We’re already planning out what education we’ll be filling our days with and thought we’d share some of our early faves with you! Check it out!



Babe Hair Extensions
Looking to get started in the hair extensions business? Join Babe Hair Extensions Education Director Kari Fuller for a firsthand look at new extension methods such as flat-tip and micro-bond, plus more traditional methods like tape-in, I-tip and fusion. Get schooled on pricing and marketing extensions to grow your business!


Martin Parsons
Fan favorite and master Martin Parsons will take the Mainstage to deliver gorgeous new silhouettes and shapes on a variety of length and textures. We will not miss this show! He’ll also be on the Hands-On Hair stage to teach you how to be confident in your long hair upstyling. You’ll complete up to five different updos and learn all of Martin’s tips and tricks.


We know we’re not the only one’s excited to see fan favorite, Martin Parsons take the Mainstage to deliver gorgeous new silhouettes and shapes.


Malibu C
Don’t be afraid of color correction! Malibu C Director of Salon Development Trish Kemp will help you learn the simple tools you need to become an expert in color correction and increase your revenue. With her tips, you’ll be able to ensure your clients that any hair type, texture or color can be successfully transitioned and transformed!


We can’t wait to see Christopher Dove and John Simpson release their CoCre8 2017 “Secrets” collection on the NAHA stage, demonstrating modern styles, electrifying color palettes and energetic finishes. We also can’t wait to see Chris and John give us their “classic with a twist” education methods. They’ll also be teaching on the Hands-On Hair stage, giving us geometric layering, diffused layering, and new ways to take traditional foil placement and hair painting to unprecedented levels.


We can’t wait to see Chris and John’s presentation, which will include techniques like geometric and diffused layering.


L’Oréal Professionnel
Want to learn how to create “cool girl” hair? Recreate the looks that all your favorite Instagram/Bloggers are wearing and that your clients are requesting. Discover how to create sleek ponytails, French girl hair, ’70s-inspired flat wave, chic buns, gold leaf parts and which hair accessories are on point with Anna Giannini,
L’Oréal Professionnel lead artistic educator.


Olivia Garden
Choosing the right tool directly impacts the speed, quality and durability of your cutting, styling and finishing! Join Ricardo Santiago as he demonstrates how he chooses the right tool and his cutting, styling and finishing techniques across different hair types with a focus on shears and brushes.


Wahl Professional
Wahl Education and Artistic Team Member Juan Ramos
is ready to show you how to think like a barber! Learn or refresh the core techniques of successful precision cutting with clippers.


You’ll learn everything barber related from Wahl Education and Artistic Team Member Juan Ramos.

More from
Kari Fuller