The 4 Mane Trends of Spring 2013
Bespoke ponies, ladylike locks, edgy structure and marvelously messy looks dominated the catwalks.
By: Angie Sterkel
While most folks flock to Fashion Week to scout skirts and stilettos, our focus is always on what’s new above the neck. Is there a trend taking hold, a must-try style for fashion-obsessed clients? Here are four of the key hair trends we spotted, along with insights and how-tos from the hair artists that created each one.
pony up | from sleek and slick, textured and tousled to edgy and eccentric, we uncovered a ponytail for every personality
At Timo Weiland, L’Oréal Professionnel Portfolio Artist Joseph DiMaggio created a modern take on crimped hair with ’80s-inspired hip-hop ponytails featuring cornrowed French braids. L’Oréal Professionnel Mythic Oil Reinforcing Milk was used to prep locks before they were smoothed with a flat iron and secured into high ponytails. Hair at the crown was sleekly crisscrossed and fed into the ponytail, which was then crimped for texture.
The tale of the tail at Behnaz Sarafpour was roughed-up and matte, but still decidedly feminine and youthful. Aveda Global Creative Director Antoinette Beenders used Aveda Pure Abundance Style Prep and Pure Abundance Hair Potion to build volume in the crown. Then she gathered hair into low ponytails, keeping the ponies flat to the neck. To finish, she wrapped the fringe section around the base of the tails to hide the elastics.
luck be a lady | feminine updos provided plenty of girl power
Nothing’s more feminine than a crown of flowers, and that’s exactly what Marcos Diaz of ION Studio for Davines created for Misha Nonoo’s presentation. The brief called for a look inspired by Mexican artist Frida Kahlo, so Marcos fashioned soft, braided updos reminiscent of the artist’s signature hairstyle. He prepped hair with Davines For Wizards No. 14 Sea Salt Primer for texture, wove pieces of floral fabric into braids to create the pretty crowns, and finished by pulling the remaining hair into loose buns.
Moroccanoil Artistic Director Antonio Corral Calero created a modern take on the classic French twist for Catherine Malandrino, by adding a unique, multi-textured, voluminous wave at the top. The volume and height were accomplished without backcombing, Antonio explained—instead, Moroccanoil Volumizing Mousse, Root Boost and Sculpting Gel did all the heavy lifting.
structured elegance | eschewing frills, a range of tidy, graphic styles offered up a tantalizing, futuristic edge
The mysterious, ever-changing waters of the Pacific Northwest served as the inspiration for Ann Yee’s spring collection. So Catwalk by TIGI Global Creative Director Nick Irwin kept the aqueous theme going with glossy, graphic buns. He divided the hair into two sections, pulled each into a ponytail, then twisted the tails into knots. Catwalk by TIGI Your Highness Weightless Shine Spray and Catwalk by TIGI Session Series True Wax produced the drenched-looking finishes.
Eugene Souleiman, Global Creative Director of Care & Styling for Wella Professionals, fashioned immaculate, shiny, Japanese-inspired styles for the Haider Ackermann show. Opting for “handsome,” rather than “feminine,” Souleiman’s styles were 360-degree works of minimalist art. To produce high-gloss, sculptured texture, Eugene relied on Wella Professionals Texture Touch Reworkable Clay, Shimmer Delight Shine Spray and Stay Essential Finishing Spray.
she’s come undone | purposefully-disheveled styles celebrated artful ease
Multi-purpose French twists at Prada, created by Redken Creative Consultant Guido, projected casual ease with a tomboy edge. To create the modern twists, Guido prepped with Redken quick tease 15 backcombing finishing spray to give hair texture, grip, and height at the crown. He formed hair into classic French twists, but instead of tucking the ends in at the end of the roll, he styled them up and over the forehead, creating wispy fringes.
It was all about street style at Ruffian. There, Neil Moodie for Bumble and bumble opted for looks that were undone and resplendent with volume and texture. He prepped roots and ends with Bumble and bumble Tonic and Styling Cream, then round-brushed the top sections to achieve maximum lift. He switched to a flat brush on the sides and directed hair back. The back remained textured, and blasts of Sumotech spray produced the devil-may-care, piecy finishes.
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