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Articles > Sharply Groomed in London
January 11, 2016

Sharply Groomed in London

Mad Men,” sigh, is over, but we’re still suckers for sharply-groomed guys. So, hurray! Just in time to supply a much needed dose of Don Draper come these slick fellows from London’s Autumn/Winter Richard James Chains + Cranes collection, courtesy of Daniel Jordan, GO24•7 European Art Director

 


GO.24-7’s Daniel Jordan.

 

In actuality, it wasn’t 1960s ad men that inspired this collection, according to Daniel. “This collection was inspired by the ‘30s East End docks in London where the diverse world of chic, clean-lined cruise liners and enormous, jam-packed container ships met as one,” he explains. “The street-savvy East-Enders who worked there were rough and ready but still wanted to look pristine with immaculate looking hair. It’s a wearable, dirty/clean finish.”

 

See Daniel backstage at Richard James, along with runway footage from the show!

 

 

Get the Look

 

1. Mix a small amount of GO24•7 Cream Wax with GO24•7 Pomade and work into wet hair. Dry the product mixture in with a hairdryer for a lived-in feel.

 

2. As you’re drying, comb the hair into a side parting and make sure to keep the hair flat, combing into the natural shape of the head.

 

3. To finish, use a pea sized amount of GO24•7 Pomade and GO24•7 Control Spray for shine

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