Schwarzkopf Professional Heats Up Miami with their “Essential Looks” Collection!
“As each fashion season comes around, we are always excited and inspired by what jumps from the international catwalks to become the trends of the moment. This season, the main theme delivered by a whole host of designers can be summed up in two words—Modern Glamour.” — Steve Hogan, Creative Director Essential Looks
Schwarzkopf Professional brought the heat to Miami! Last weekend, the team presented the Essential Looks 2014 Modern Glamour Collection Show on November 2nd and 3rd. Essential Looks takes every seasonal trend from the catwalk capitals of the world and translates them into a series of salon friendly wearable looks!
Damien Carney, Schwarzkopf Professional’s North American Director, and one of the most accomplished hairstylists in the last 20 years took the stage with Kim Vo, Global Blonde Ambassador for Schwarzkopf Professional, and the master colorist to Hollywood’s most elite; hailed by Vogue to be “the best blonder in the business.” Also joining them were Kathy Simon, Rossa Jurenas and many other USA Essential Looks Artists for two days of presentations, education, and a breakdown of the collection.
Sunday began with a welcome cocktail event, where guests could mix and mingle before the doors opened. The show opened with the Essential Looks Runway Show, which showcased each of the collection’s trends: Metal Chic, Boho Curl, and Undone Glamour. Once the show was completed, guests attended the after show party, complete with drinks, a “selfie-station” and plenty of opportunities to talk to their favorite Schwarzkopf stars!
Monday began with a Look & Learn presentation, during which the team broke down each of the looks, the inspirations behind them, and how to achieve these up-and-coming trend looks for the audience’s own clients. Celebrity colorist Guy Tang was also there to pump up the crowd, and Antony Whitaker, Schwarzkopf Professional’s Global Ambassador for Business Education, shared some invaluable business tips in an hour-long “ASK Business” presentation. What is ASK Business? “We believe that true professional success comes from skills and knowledge, not just in knowing which color technique and product to use, but in which clients you want to attract to the team you want supporting you. The tools of hairdressing extend far beyond scissors and combs,” says Antony and the team. His hour-long presetation provided invaluable tips for taking your salon to the next level.
Following Antony was, “Kim Vo: Wild About Blondes,” a sneak peek into the development of the Iconic Blondes Collection. Kim finished off the day strong by answering some of the audience’s most burning blonding questions. It was definitely an event to remember!