ReGenesis® by RevitaLash® Cosmetics Appoints New Global Creative Director

Athena Cosmetics, Inc., makers of RevitaLash® Cosmetics and the ReGenesis® Hair Enhancing System, announced its partnership with Tracey Hughes. Joining as the brand’s Global Creative Director, Tracey will head up RevitaLash® Cosmetics’ global education, designing the brand’s training structures and producing materials and program content. 

“I’m thrilled and honored to be representing a company that is built on integrity, love and a passion for natural beauty,” says Tracey. “My objective is to excite the industry with stimulating ReGenesis® education events that will ignite stylists’ creativity and develop their core skills to support personal growth as a salon professional.”

The brand’s partnership with Tracey comes with a fresh new campaign and education portfolio that embodies individuality and represents beauty at all ages, ethnicities and sexes. ReGenesis® will provide intimate seminars and workshops across the country with programs including classic haircutting, an advanced masterclass, inspirational shows and informative business classes.

Programs will suit a variety of topics, for all levels of experience and be delivered by an exceptional international education team. This new element will elevate ReGenesis® as a professional, forward-thinking brand in support of hairstylists and aestheticians in the U.S. and will also help to inform and educate on the award-winning RevitaLash® Cosmetics lash and brow products, strengthening the link of how the company’s proprietary lash and brow technology is revolutionary to fine and thinning hair.

“Education is critically important to our brand and our company. Having Tracey Hughes join our team puts us in a position to not only elevate our brands, but provide significant support for stylists, aestheticians, salon and spa owners by providing both business and technical education,” says Michele Sellick, VP of Sales for Athena Cosmetics.

A certified speaking professional, Tracey is unique in her ability to bring out the best in others. Headlining the most coveted global events, she has presented across Australia, China, Dubai, Hong Kong, India, Mexico, New Zealand, Russia, Singapore, South Africa, Sweden, Taiwan, U.K. and the U.S. to more than 500,000 salon professionals worldwide. A recipient of awards including four-time winner of Educator of the Year, four-time winner of Excellence in Education and 10-time winner of Salon of the Year, Tracey is an icon in the hair and beauty industry. With an empowering energy, Tracey’s approach is driven by transformation through education and capitalizes on her profile in the hair world to empower other women in business.