R+Co Launches Educational Tour with The Collective
Thom Priano, Howard McLaren and Garren kick off inspirational tour in New York City
On March 1, the R+Co Collective, Thom Priano, Howard McLaren and Garren, made its first stop on a multi-city tour to educate and inspire stylists around the country. More than 250 salon owners and stylists braved snowy conditions in New York City to attend the show, which included a moderated panel discussion and live cutting and styling from Thom, Howard and Garren.
During the Q&A session, the stylists answered questions ranging from their favorite part of the hair industry and their go-to products to the movies they look to for reference and their tips for aspiring editorial and celebrity stylists. Stylists listened and laughed as they got to know the members of the Collective on a more personal level.
Following the discussion, the guys took to the stage for individual cut and styling demonstrations that showcased their skills and their personal aesthetic as they each transformed a model. During Thom’s demo, Howard joined him on stage to show the audience how to use the newly launched R+Co app to offer in-depth client consultations and easy email follow-up. Stylists were invited to experience the app for themselves in the Tech Lounge after the presentation.
Following the event, attendees lined up to meet Thom, Garren and Howard and have them sign pictures and recent magazine covers they had styled, including the March 2015 issues of Vogue and Details.
“Attendees were thrilled to see these three legends on stage, and hearing them talk candidly about their careers and what inspires them was really powerful,” says R+Co President Reuben Carranza. “Our brand is all about the Culture of Hairdressing, so a personal connection with our artists is a big part of what makes the brand real.”
The Collective makes its next stop in Los Angeles on July 13, and will follow that with a show in Chicago on August 16. Additional dates to be announced. Tickets may be purchased at randco.ticketleap.com.
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