PS Lifestyle Launches New Over-50 Skin Care Line
Truist Skin Care Creates True Beauty through Healthy Skin
PS Lifestyle, LLC, a national leader in providing amenity services and lifestyle experiences to seniors, their families and caregivers, has just announced the launch of the Truist Skin Care brand. Truist celebrates the true beauty of every woman that shines through healthy and fit skin, focusing on the needs and wants of women, especially those over 50.
The brand has a unique positioning and compared to traditional, “anti-aging” brands. Their mission focuses on what matters most—providing truthful, results-oriented products that support the health and wellbeing of skin.
The Truist product range contains everything one’s skin needs and nothing it doesn’t. The formulas were developed over a three-year period by a renowned international R&D team and provide a fine balance of scientifically enabled delivery systems with hydration-rich organic ingredients designed to cleanse, nourish, care and protect skin. The line is clinically proven to increase hydration, strength, firmness and resilience of skin—the telltale signs of skin’s true wellbeing.
Truist Skin Care contains rare and unique ingredients, which have never before been available in the U.S. All the natural ingredients are responsibly grown and harvested. They include:
OMEGABLUE®: Bilberries grow only in the Northern forests of Europe and must be harvested by hand. They are rich in essential fatty acids and produce this exceptional soothing and hydrating ingredient.
HYLASOME ® EG-10: Truist’s most powerful moisturizing agent with five times the water-binding capacity of Hylauronic Acid improves the condition of skin’s hydration over time.
CHRONOCYCLIN®: Helps nourish and defend skin against environmental stresses.
ECOFFEA®: From green coffee beans, this powerhouse ingredient helps energize dull skin.
XILOGEL: Extract of tamarind tree seeds is an intense moisturizer that helps firm and strengthen skin.
Truist Skin Care is dermatologist tested, hypoallergenic and safe for sensitive, fragile skin. It does not contain parabens, artificial colorants or dyes, formaldehyde donor, preservatives, phthalates, alcohol, sulfates or animal-derived ingredients. Truist has three categories: Cleanse, Nourish and Care & Protect.
• Skin Calming Cleaner
• Gentle Exfoliating Cleanser
• Moisturizing and Strengthening Serum
• Intensive Overnight Moisturizing Lotion
• Skin Nourishing Body Milk Lotion
• Intensive One-Step Moisturizing and Conditioning Socks
• Intensive One-Step Moisturizing and Conditioning Gloves
Care & Protect
• Sunscreen Moisturizer Broad Spectrum SPF 30
• Skin Calming Comfort Serum
• Skin Tonal Balancing Serum
PS Lifestyle’s mission is to enhance the Senior experience “one person at a time” at senior living communities nationwide by transforming existing salons and spas into a more viable resource by offering renovation upgrades and products and services specific to the needs of residents and their families. Salon PS will offer Truist through their salons and spas, direct sales channels and affiliates, as well as other retail and online outlets.
For more info, visit www.truist.pslifestyle.com.