Formulas > Hair Color > Provocative Plum
Last updated: March 13, 2018

Provocative Plum

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  • Formula A:

    2oz. 4V AGEbeautiful Permanent + 2oz. AGEbeautiful 20-Volume Developer

  • Formula B:

    2oz 3V AGEbeautiful Permanent + 2oz. AGEbeautiful 10-Volume Developer

  • Formula C:

    1 ½ oz. 3V AGEbeautiful Demi-Permanent + ½ oz. CLEAR AGEbeautiful Demi-Permanent+ 2oz AGEbeautiful Dedicated Demi-Developer

Love color that looks great AND revitalizes hair? ZOTOS has delivered just that! Bouncing off the success of the AGEbeautiful line’s most popular shade 3V, the new Dark Plum Brown 4V from ZOTOS is a lighter, more vibrant shade that delivers powerful, cool violet tones and fights the 5 signs of aging hair: loss of volume, manageability, color, moisture and shine. Here’s how to get the look!

 

Learn more about AGEbeautiful colors!

Who Did It

Manufacturer: AGEbeautiful; Zotos

COLOR FORMULAS

  • Formula A:

    2oz. 4V AGEbeautiful Permanent + 2oz. AGEbeautiful 20-Volume Developer

  • Formula B:

    2oz 3V AGEbeautiful Permanent + 2oz. AGEbeautiful 10-Volume Developer

  • Formula C:

    1 ½ oz. 3V AGEbeautiful Demi-Permanent + ½ oz. CLEAR AGEbeautiful Demi-Permanent+ 2oz AGEbeautiful Dedicated Demi-Developer

FORMULA STEPS

1. Try a new approach to foiling! Step back and look at the hair as a whole canvas. Where do you want the most vibrancy? Where would the shadow go? Find the pivotal spot you’d like to highlight and separate the hair around it. Apply Formula A.

 

2. Zig-zag the foils up the hair, with one foil going horizontal, then the next foil on an angle and the following foil going vertical, and so on. This haphazard, zig-zag foil wrap will help you work quickly while providing abstract, watercolor like results.

 

3. Continue this freehand approach on the rest of the head.

 

4. Upon completion of your last foil, apply Formula B to the roots (zone one) of the remaining hair.

 

5. Allow to process for 30 minutes. Rinse, shampoo and lightly condition.

 

6. Towel dry the hair and apply Formula C from roots to ends and allow to process for 20 minutes.

 

7. Rinse, shampoo and condition.

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