8 Promotional Ideas for Small Business Saturday

Small Business Saturday—when holiday shoppers are encouraged to support local, independently-owned businesses—is almost here (it falls on Nov. 25 this year), and we want you to make the most of it. So we talked to five salon business experts and gathered their advice for how to make this Small Business Saturday your most successful one yet.   1. Team up with Local Businesses “Our biggest holiday incentives pair gift certificates for salon services with gift certificates at our favorite local steakhouse,” says Monica Nguyen, General Manager, SEVEN salon. “Both businesses offer the packages, and both businesses win. We...