PRAVANA Announces 5th Annual “Show Us Your VIVIDS” Contest
Are you a talented colorist looking to show off your mad skills with a brush? PRAVANA has announced the return of its popular “Show Us Your VIVIDS” Contest beginning July 1, 2015. Students and stylists are free to enter their brightest, head-turning color creations using PRAVANA VIVIDS haircolor for a chance to win their own editorial photo shoot in Los Angeles and a multi-page feature in a national magazine! That got your attention didn’t it?
In addition to PRAVANA’s full range of VIVIDS, PASTELS and NEONS color lines, the brand recently launched VIVIDS LOCKED-IN, which allows entrants even greater creative opportunities. Submissions will be accepted through September 30, with winners announced in October through PRAVANA’s social media outlets, website and community email blast.
This year’s judging panel includes PRAVANA Guest Artist and celebrity stylist Danny Moon of Andy Lecompte Salon, Vadre Grigsby, PRAVANA Artistic Color Director and James Gartner, PRAVANA Guest Artist. Entries will be judged based on creativity, technique and overall impact. Moon was named the winner of the first-ever “Show Us Your VIVIDS” contest and has since created a following that includes numerous celebrities. He has also lent his talents to create looks for this year’s new PRAVANA VIVIDS LOCKED-IN campaign.
Need another reason? Last year’s Show Us Your VIVIDS first place winner Maria Santana’s look was “on FIRE and smoldering from within,” earned the title thanks to her use of both ChromaSilk Crème haircolor and VIVIDS creative colors. “Using VIVIDS in a new, inspired way of exploding brightness and intensity into ‘traditional’ haircolor takes VIVIDS use even further into the realm of everyday haircolor,” says Vadre. Maria’s seamless technique and style led her to not only take home the win, but also saw her photo included in a major marketing campaign for PRAVANA.
How to Enter
Submit three* photos of a live person showcasing your contest entry and one image example of inspiration used to conceptualize your entry. Be sure to include a complete description of how the look and style were created along with the formula and list of products used. All products used must be PRAVANA and include at least one shade of VIVIDS, PASTELS, NEONS and/or LOCKED-IN.
*One “before” photo of model holding a sign labeled “before”
*Two “after” photos taken in a creative photo shoot-like setting that ties in the look, color and inspiration
First prize winners earn a paid trip to PRAVANA Headquarters in Los Angeles for an editorial-style photo shoot and a feature in a national magazine as well as promotion on PRAVANA’s website, social media channels and community email blasts. The winner will also receive a PRAVANA Glam Kit filled with products of their choice, valued at $1,000.
Bonus prize: if the first place winning entry includes at least one ChromaSilk Crème Hair Color shade, the winner will receive an additional $500 of PRAVANA product in their Glam Kit.
Second prize winners get a deluxe PRAVANA Glam Kit (products of their choice) valued at $1,000.
Third prize winners get a PRAVANA Glam Kit (products of their choice) valued at $500.
Facebook Fan Pick Winner: Submitted entries will be uploaded by PRAVANA to a contest album on the PRAVANA Facebook. The entry with the most “likes” on Facebook by September 30 at 11:59 p.m. PST will receive a Fan Glam Kit with PRAVANA products of their choice, valued at $500.