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April 12, 2015

Paul Mitchell Thinks Green

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In honor of Earth Month, Paul Mitchell’s eco-conscious brand, Tea Tree, is partnering with Reforest’Action—a Paris-based environmental organization that plants trees worldwide—to help reforest areas in need. For the second year in a row, Paul Mitchell is looking to reach a total of 300,000 trees planted by April 30, 2015 with help from green and environmental enthusiasts near and far. So all you Tea Tree fans it’s time to get your hands dirty to help the environment. Simply log onto paulmitchell.com/reforestaction and click on the “Plant Now” link and redeem your FREE tree. Select the Paul Mitchell plot where you’d like to redeem your tree. Enter code TEATREE15 and fill out the required fields. Press validate to plant your tree.


To support Reforest’Action, Paul Mitchell is planting Maya Nut trees in San Martin Province, Peru and Sayaxche, in Peten Department, Guatemala. Located in the upper part of the Peruvian Amazon rainforest, San Martin Province is being deforested due to logging, mining, agriculture and an influx of settlers. The woodlands in Sayaxche are being cut down for large-scale agriculture, oil exploration and mining. Though tropical forest like these only take up a mere 6 percent of the world’s surface, they house an enormous volume of plant and animal life.



The Goal
Paul Mitchell is counting on your help to plant 500,000 trees by the end of 2016, so please log onto the website above and plant your FREE tree. By doing so, you can help sequester more than 85,000 tons of CO2 during the trees’ lifetime, benefit local communities through better health and nutrition, as well as provide a source of additional revenue and protect the soil from depletion and erosion cause by deforestation.


Join The Green Takeover conversation online and spread the word about our mission and your contribution by posting Paul Mitchell’s Green Takeover graphic, or upload your own image with the hashtag #GreenTakeover and don’t forget to tag @PaulMitchellUS.


For more information visit, www.paulmitchell.com.