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Articles > Oribe On The Road Hits Chicago
June 30, 2014

Oribe On The Road Hits Chicago

Stylists from around the country met up in Chicago to learn editorial and salon-friendly techniques from the Oribe Education Creative Team. Seasoned stylists Louis Orozco, Kien Hoang and Ronnie Stam were on hand for a morning of demos and an afternoon of hands-on training.

Oribe On The Road Hits Chicago

Beautiful, amazing and stunning were just a few of the words uttered from the crowd of more than 200 hairdressers, salon managers and owners as Oribe stylists unveiled intricate, extension-clad updos, glittery, painted tresses and elaborate braids—all part of their Oribe Hair Care: On The Road tour. Following the success of last year’s Backstage: On Location Atelier, Oribe decided to once again take their education to the road for a seven-city workshop tour—and BTC had the chance to attend their second event in our hometown of Chicago!

“We’re getting the chance to inspire some young people here today—one stylist at a time,” said Oribe Co-President Daniel Kaner. “And they’re going to go back into the salon and talk about it and do better hair. If each person can walk away passionate and feel proud about what they do, that’s the goal.”

Led by the Oribe Education Creative Team, On The Road focused on current trends in the fashion industry, featuring both editorial and salon-friendly techniques. And after a morning of demos, the audience got to move behind the chair for some hands-on training with live models and learn how to adapt these trends into everyday styles.

“I’ve been to a lot of classes, and this was probably my favorite class I’ve ever been to,” said Kristen Boyts of John Perry Salon in Indianapolis. “Coming into it I was a little intimidated, but everyone was so helpful and it was really hands-on—they gave us a lot of different techniques and tips I can use every day.”

The seasoned stylists of the Oribe Education Team covered topics ranging from styling, cutting and sculpting to tracking, braids and extensions. Most importantly, they touched on how to turn high-fashion styles into wearable, client-friendly hair.  

“A lot of times when you go to hair shows, things get kind of crazy, and most people think ‘How would I ever use that in the salon?’ said Louis Orozco, Oribe Hair Care Educator. “We really try to take what we show here and teach stylists how to modify it for their salons.”

Oribe Hair Care Educator Kien Hoang has worked backstage at New York, Milan and Paris fashion weeks and most recently styled hair for James Franco’s upcoming film Yosemite. His tip for creating more “wearable hair?” Working with your hands. “It’s important to show clients that your hands can also be your brush or your comb,” Kien says. “Americans feel like they need so many different tools—to press and curl and straighten—but it’s all about utilizing certain techniques you can only do with your fingers.”

For those cool, abstract textures that are trending this season, Kien suggests using your hands to twist hair in sections, pinning and letting it set. He also recommends applying products such as Oribe Supershine Moisturizing Cream to hair before using hands to bend, fold and squeeze hair into unique shapes.

Speaking of trending looks, Oribe educators say short hair is definitely making its way back to the forefront of popular hairstyles. “It’s all about short, sexy haircuts,” says Oribe Hair Care Creative Director Ronnie Stam. “Get rid of all that length—give hair volume and movement. With different products, you can really funk it up.”

When choosing a short hairstyle, make sure to pick one that can be flexible instead of structured and hard, says Louis. His favorite tool to create soft, relaxed texture on short hair is the razor. “With razors, you can really make hair melt together and look seamless,” he says. “It really loosens hair up.”

You can get even more tips from the Oribe crew at one of their upcoming stops. Visit www.oribe.com for more information.

See more pictures from the event in our Facebook album!

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