NovaLash Names Lash Artist of the Year 2016
NovaLash CEO Sophy Merszei (right) with LASHoff winner Maribeth Melton.
When NovaLash CEO Sophy Merszei created LASHoff, the first annual contest for eyelash stylists six years ago, she wanted to give entrants the opportunity to further develop not only their skills but also their businesses by recognizing their hard work in a segment of the industry that has seen increasing growth and consumer popularity.
This week, Sophy got to announce the company’s newest Lash Artist of the Year winner, Maribeth Melton of Ardmore, OK, during a ceremony at Houston’s Hotel Zaza.
Selected by a panel of six judges, Maribeth was flown to Houston for the announcement, along with three other LASHoff finalists: Liz Lovell, Natalie McCarty and Celine Tran.
“Maribeth perfectly executed the technique, experience and safe approach necessary in creating the signature NovaLash eye look,” shares Sophy. “It was clear that her ability and precision set her apart from her competitors. We had incredible talent this year, and while everyone did a fantastic job, there can only be one winner. Congratulations Maribeth!”
Maribeth created a lashing impression on Sophy with her signature lash look.
In addition to a prize valued at more than $10,000 in cash, prizes and travel opportunities with the brand, Maribeth will also receive marketing, advertising and PR support to help her achieve the business goals she has outlined as owner of Mariposa Esthetics Spa. She will also prequalify to compete in Lash Wars Las Vegas, hosted by the National Eyelash Education Safety Association (NEESA).
This year’s Fan’s Choice winner was Natalie. As brand ambassadors, Natalie and Maribeth will put their skills in motion among their peers at the upcoming New York show, where they will be working on video shoots that highlight NovaLash tips and tricks. After New York, it’s off to Las Vegas and Dallas for more shows and competitions.
Sophy presents Maribeth with a trophy as Bianca Martinez, outgoing LASHoff 2015 winner, presents Maribeth with her NovaLash Brand Ambassador sash.
“It’s so exciting to be honored in this way,” says Maribeth. “In addition to the prizes, the idea that I get to travel all over the country and interact with other beauty professionals is amazing. I can’t wait!”
Watch Maribeth’s video submission below to see how she created her award-winning lashes!