Articles > Magenta Rouge Color Blocking
September 1, 2017

Magenta Rouge Color Blocking

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It’s always exciting when a brand launches a new color line. And when that launch corresponds with the biggest hair show of the year and we get to see it in action? Absolute fire.


This year at #thebtcshow, we caught up with Farouk Systems Creative Design Director for Color Richard Jordan backstage as he prepped for Farouk’s presentation. He was using CHI’s new Violet Collection, and BTC got an exclusive preview!


A day later, we witnessed the finished result as Richard’s model strutted the BTC Stage runway. Here’s how Richard did it!


  1. Prelightened the hair using the new CHI Blondest Blonde Ionic Crème Lightener.
  2. Applied CHI Ionic Shine Shades Liquid Color 1 part 6V + 1 part Clear to create the violet shade and processed for about 30 minutes, with no heat.
  3. Mixed Golden Blonde and Red Auburn from the CHI Color Illuminate line to create the soft orange hue. These are direct dyes, so Richard let them process and then rinsed them out.  



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