Macadamia Launches New Stylers and Gets a Rewind
If you’re a fan of Macadamia Natural Oil™ you’ll need to edit your address book. The company is changing its name to Macadamia Professional™. According to CEO Vincent Davis, “The change in brand name reinforces the company’s commitment to the salon professional and our exclusivity to the professional industry. It also better represents the expanded portfolio offering, as well as overall future direction of the company.”
To kick off that expanded portfolio, the company is launching a curated collection of five Macadamia Oil-infused Style Control stylers in October of 2014. Each styler offers varying levels of style control—1, 2, 3, or 4—with 1 indicting the lightest control and 4 the strongest. Plus, all stylers and all future Macadamia Professional products contain Macadamia’s exclusive Pro Oil Complex, a blend of therapeutic Macadamia and Argan Oils, rich in Omegas 7, 5, 3, and 9, which provides deep nourishment with exceptional absorption to renew hair’s natural texture with healthy shine, bounce and manageability.
The initial styling collection includes:
• Foaming Volumizer
• Blow-Dry Lotion
• Whipped Detailing Cream
• Activating Curl Cream
• Taming Curl Cream
Davis reveals that the brand restage is all part of a grand plan to reposition Macadamia Professional as “The Oil Authority for Global Textures.” Recognizing that seismic global shrinkage and the burgeoning multi-racial population have created a marketplace ripe for a hair care range built around global textures, all Macadamia Professional products are designed to address the unique moisture level and style control needs of each global hair texture from baby fine to coiled. In addition to the October 2014 Style Control collection created for all global textures, the new range will grow to include three texture based Care segments: Baby Fine—Fine, Medium—Coarse, and Very Coarse—Coiled, all due to launch in January 2015.